Believe it or not, we are exposed to as many as 5,000 advertisements a day.
That’s not a typo. 5,000.
Walk into any grocery store, tune in to any tv channel or listen to any radio station. We are bombarded by ads on a daily basis and the marketing teams who create them are slick – they know who to target and when to do it.
One of the biggest players in the advertising game is the health and fitness industry.
Pills. Shakes. Vitamins. Programs. Supplements. Products. Equipment. They all promise to make you lose weight and most importantly – they promise you’ll lose it fast.
In fact, many offer quick results or your money back, which sounds great. It’s a win/win situation right? Either lose weight quick or get a refund. Well, it’s absolute garbage.
They’re exploiting your insecurities and impatience to make a profit.
You may be wondering what sparked all this, and I’ll tell you exactly what did. Last week, my good friend Daryl (visit him here!) sent me a picture of this magazine and it lit a fire inside me like no other.
SHORTCUT KETO! DROP 17LBS EVERY WEEK WITH SO-EASY SMOOTHIES & SNACKS
That is the biggest load of horse crap I have ever read in my entire life. Claiming 17lbs in a single week is funny, claiming 17lbs “every” week is hilarious. Both Daryl and I went on to post about this on Instagram where a mini riot began in our amazing weight loss community. This isn’t new, by any means, but for some reason it just really made me mad.
In fact, it’s made me so mad that this was days ago and I’m still thinking enough to write more about it.
People. Do not believe anything that promises fast results. I literally can’t stress this enough. This false information is both mentally and physically dangerous to anyone who believes or attempts it. Like I said in my Instagram post, even patients on my 600lb life are given a 50lb monthly weight loss goal – AT THE MOST. And they’re 600lbs and monitored very closely by a specialized medical team.
Grr. Just grr. First and foremost, sustained weight loss does not come from anything other than changed habits. Anyone who says otherwise is trying to use you too. Period.
I know nobody wants to hear this because I didn’t want to either, but doctors recommend a maximum loss of 2 pounds per week. 2 pounds. Not 5, not 10, definitely not 17. You do that by making new habits and creating a calorie deficit. Weight loss takes time. It really does.
Second, going “keto” doesn’t guarantee you squat.
The underlying objective in every single plan or program is to have you burn more calories than you consume. If you eat too many calories on keto, you won’t lose weight just like you won’t on any other plan. Keto is not a magic diet. There still needs to be a deficit, exercise still needs to be added, and you still have to train yourself to deny your wants for your needs.
Third, they just want your money.
Like the food industry in general, these people are not concerned about our health and well being. They’re concerned about our wallets and how to empty them. Woman’s World probably sold a TON of these magazines to desperate consumers who want to feel better.
This is what we’re up against, folks. Arm yourself with knowledge and practice patience. Do not allow this industry to nickel and dime you when all it takes is some vegetables and exercise.